Mitsubishi has introduced a new concept automobile that is causing chatter all over the globe. This particular car is called the RVR model in Japan and the ASX in Europe. Mitsubishi has not yet officially released the details of the American model but some are speculating it will be dubbed the Outlander Sport here in the States. Bloomington car dealer, O’Brien Normal, reveals the Outlander Sport is a crossover vehicle Mitsubishi has developed for individuals looking to purchase a great spacious vehicle on a budget.

The Outlander Sport will be a great option for car buyers looking to invest in Mitsubishi’s quality automobiles while still being cost efficient. The Outlander Sport has a four-cylinder engine but many of the other details remain sketchy. It is rumored Mitsubishi wants the Outlander Sport to be a more fuel efficient version of the Outlander, hoping to reach at least a fuel efficiency of 30 miles per gallon on the highway.  The Outlander Sport under other titles is available in other markets in a six-speed manual version, however for North America the details are unknown.

The European ASX debuted at the Geneva Auto show, and with the excitement that followed Bloomington car dealers expect the North American Outlander Sport model will debut at the New York International Auto Show this year as planned.  Mitsubishi designed this particular model to demonstrate the automaker’s ability to produce smaller, fuel efficient vehicles, and they have succeeded.  Not only is the Outlander Sport sleek and sporty looking it is also affordable. Auto industry experts are guessing the MSRP for the Outlander Sport will begin at $21,605.

Locally, many car buyers living in Bloomington IL buy used cars  made my Mitsubishi as an affordable option. However, the debut of the Outlander Sport may be able to sway these individuals into purchasing a brand new Mitsubishi automobile. The Outlander Sport has the attractive physique of an SUV in a condensed more manageable form. It also has five seats and storage capacity comparable to an SUV but is much more affordable and environmentally responsible.

The Mitsubishi Outlander Sport is set to debut this year and will have many car buyers looking into this incredible new option. To find out more information about the Outlander Sport or any other Mitsubishi vehicle visit your local Bloomington car dealers or visit the Mitsubishi website.

Trends always seem to start on the West Coast and make their way East (at least that’s what Californians like to tell themselves).  Well, if this theory holds true, within a few months, when you make a call to the Best Buy Geek Squad, they may be showing up in your driveway in the latest electric car from Mitsubishi, the i-MiEV.  As part of the continued effort to expand awareness and publicity surrounding the i-MiEV, Mitsubishi has teamed up with the Best Buy in El Segundo, California by equipping their Geek Squad with four new JDM-spec i-MiEV city cars. Continue Reading

Back in early December it was announced at the Tokyo Motor Show that Mitsubishi finally was going to bring the Colt back over to the States. For months we were left wondering if the subcompact car, long-popular in other parts of the country because of its sweet body and tiny frame, would be headed our way, but now longtime fans of one of Mitsubishi’s smallest vehicles can rejoice. The Colt is coming.

And what a time to come. Small cars are a hit with the buying public right now—not only are they easy to park, easy to drive, and easy on gas usage, but they’re also trendy—so much so that Ford and Mazda have plans to bring over small cars soon as well. Any Bloomington car dealer peddling Mitsubishis will have done very well in the last couple of years with the Outlander, Lancer, and EVO, but some other vehicles have been a little more challenging to move. In Normal, used cars like the Eclipse and Galant have struggled, and the Colt is expected to remedy some of those down sales.

Many already are lauding the move as a huge step in the right direction for Mitsubishi, but the even more interesting tidbit about the re-introduction of the Colt to the States is the fact that it’s not the current Colt that’s being brought over. Instead, Mitsubishi is planning on bringing over a new-and-improved version of the car for American sensibilities.

This new car is, in fact, even smaller than the Colt driving all over Japanese and European roads right now. Instead of a 1.6-liter engine, the new Colt is expected to have a 1.0-to-1.3-liter engine, and other minor changes and upgrades are expected as well. Either a hybrid or plug-in, all-electric version of the car is being planned for 2013, but Mitsubishi doesn’t know which of those two options they’ll pursue just yet. Whatever it is it’ll be with future American fuel economy standards in mind.

While it’s unlikely that the new Colt will do much for Bloomington, IL used cars, the upcoming crops of new Mitsubishi vehicles will certainly be further bolstered by the release of this new subcompact automobile headed our way. Consumers get what consumers want, and small vehicles are what consumers want right now. Mitsubishi has proven that it’s more than happy to oblige.

Mitsubishi is stepping up its game in the next year to help boost its sales and target the desires of potential car buyers. To do this, they’ve chose to focus on the booming business of fuel- efficient vehicles, specifically hybrids- both electric and plug-ins- and overall smaller vehicles.

One of the upcoming additions to the Mitsubishi lineup is a slight alteration to the standard crossover vehicle, the Outlander. This time they’ve added a word in its name that brings a whole new element of driving to the mind of car buyers: “Sport”. This Outlander Sport model is set to hit the U.S. market- while simultaneously being sold worldwide- in the fall of 2010.

Continue Reading