Mitsubishi Motors Corporation is jumping on the eco-bandwagon with the debut of the i-MiEV, their environmentally friendly, battery operated vehicle. The highway-capable vehicle has already achieved success over seas, but Bloomington car dealers will likely have to wait until 2015, when the vehicle is estimated to hit U.S. markets, to share such success. With the sustainable mobility trend at an all time high, Mitsubishi couldn’t have chosen a better time to make history with the first mass-produced, all electric vehicle.

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It’s not often customers experience the best of both worlds. In fact, when manufacturers even attempt this feat, it frequently ends in disaster. However, Mitsubishi appears to have perfected the balance with the 2010 Lancer Sportback. Continue Reading

Mitsubishi has recently unleashed a new CUV, an all-new ASX crossover, at the 2010 New York Auto Show earlier this year. The newest addition to their Outlander family lineup has already been introduced to other parts of the world, and now the car company feels it is ready for the United States. The only problem is, it needs a name. Continue Reading

During times of economic distress, we all must cut back. Even large, recognizable companies, whose products and brand are instantly known, are cutting costs and streamlining their workflow. For Mitsubishi, the industry-wide cutbacks resulted in the closing of tuner Ralliart, which was closely associated with the automaker. Continue Reading

The new Mitsubishi’s ASX has pulled down three-and-a-half times the hoped-for monthly sales in the first four weeks on the market in Japan, but is it enough for worldwide success? We’ll soon find out when the model makes its way to the US.

Tax breaks, plus the ASX’s manageable size and just-right equipment level are universal ways to connect with buyers anywhere, and was what probably contributed to its initial success. The ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized SUV/CUVs. North American buyers will get the ASX badged as the Outlander Sport. It’s not yet clear what the trim levels are going to be for the U.S. market, other than the understanding that Mitsubishi’s 2.0 liter MIVEC engine will be standard equipment. Stay tuned as the vehicle makes its way to your Bloomington car dealer. Continue Reading