Back in February we brought some exciting information about a partnership between Mitsubishi motors and the state of Illinois.  This deal would allow for a large quantity of all-new ‘i’ models to be tested and driven around the streets of Bloomington-Normal. 

It might seem like its been awhile since you’ve heard anymore on this, but the plan is to have this go into action.  Mitsubishi has launched an advertising campaign showing the arrival of the ‘i’, an all new electric car that’s creating a lot of buzz in the automotive world, right here in Normal.  Yes, that’s right!  And, to allow for them to be driven, 30 high-speed electric chargers are being installed at various locations in the community. 

Mitsubishi’s goal is to show drivers all over that electric cars are popular and important in all parts of the country, not just the more populated, urban areas that are often associated with all electric models.  Showcasing the ‘i’ in a town like Normal shows consumers that electric cars are bound to catch in popularity in all types of towns and cities. 

Adding to all of this is the fact that Normal is also home to a Mitsubishi plant that is a major source of employment and income to the town.  The ad spot does not mention this, but it’s an important thing to keep in mind.  As you might already be aware, Mitsubishi is looking to shift its focus now and in the next few years to vehicles that are less reliant on gas and more mindful of the environment.  While they already manufacture some very nice models, such as the Normal IL Mitsubishi Galant, some of their models will be changing or possibly discontinued to make room for cars like the ‘i’ and much more!

Mitsubishi is hoping that the town of Normal is so wowed by all the features in the ‘i’ that they rush to their preferred dealer, O’Brien Mitsubishi of Normal, home of new and used Mitsubishi, Springfield IL residents in addition to local consumers, can easily visit today!