Mitsubishi has some big goals for the upcoming years. The car company aims to double its sales it the United States in the next three years, according to John Koenig, Mitsubishi North America Executive Vice President. The reason for this aspiration is that Mitsubishi sold just under 54,000 vehicles last year, a disappointing decrease of 44.5% when compared to 2008. How do they plan to accomplish such a goal? Mitsubishi has created an extensive plan for the brand, starting by redesigning their models to resemble the stylish Lancer and prepare for the unveiling of the new 2010 Outlander. Consumers should definitely visit Bloomington, Illinois car dealers and other Mitsubishi dealerships nationwide to find the new models in their lots later this year.

Additionally, two more new models are expected to appear in Bloomington, IL new car dealerships as well, although this is unconfirmed by Mitsubishi at this time. One of the new vehicles being introduced is a smaller crossover, rumored to be similar to the Honda CR-V and Toyota Rav4. Considering that the compact crossover market has significantly grown over the past few years, Mitsubishi will attempt to stay in the competition by providing a new compact crossover model for consumers. The other new model to be introduced is a new subcompact model to slot in underneath the Lancer, to keep up with the sub-compact market. Rumor has it that the Colt will return to resemble a style similar to the Honda Fit, Toyota Yaris, and also other newcomers such as the Ford Fiesta and Mazda2. Sales representatives at the Bloomington, Illinois car dealers will surely have more information about the new models as it becomes available.

Another area where Mitsubishi could use a little more improvement is with the Galant mid-sized sedan, said to be in desperate need of remodeling. Koenig admits that one cause of a decline in Galant sales is a lower demand by rental car agencies, indicating that the model is unpopular among consumers. Nevertheless, officials at Mitsubishi remain optimistic and are confident that their sales goal is easily achievable, seeing as the company was able to sell 128,993 units in 2007. The Japanese automaker also plans to focus more on advertising to enhance perception and desirability to help double sales within the next three years. In the meantime, consumers will need to visit Bloomington, IL new car dealerships to learn about the progress that Mitsubishi will achieve.